Our favorite thing was The O from Cloud Nine. It is a special velcro roller that heats up in 4 seconds, and is super amazing. The people from the company are great and we had so much fun with them! They gave Matthew a set to use tomorrow in the hair room at Days of Our Lives!
We noticed the following three main topics at the show:
1. Brazilians. There were tons of Brazilians there. Not just smoothing treatments but all sorts of products. It was great to see and hear the language. I was an exchange student in Sao Paulo so it is always fun to hear Portuguese.
2. Keratin. It is in everything now..... Color, Shampoo, Conditioners and yes of course, Keratin Treatments to de-frizz or make the hair smooth. There were so many companies doing this. The two that stood out for us were Inoar & Keratherapy. Inoar seems to really know what they are doing and Keratherapy tells it like it is. They say what products have formaldehyde and which don't. They have Color Lock and Seal Keratin Treatment Spray, an express blow dry spray treatment that we are excited to try and maybe this will be an option we will use at our salon!
3. Argan/Argon/Argen oil. Saw it all in all kinds of spellings. It is the 'it' product right now and everyone has their version of it. Some improvements on what is out there with smell or clear formulations but it is sort of a must have for all brands now.
An interesting company we saw there was Zenagen. Their philosophy is the fusion of Beauty & Science. They have two very interesting product lines based on neutraceuticals. One is for helping with hair loss and one is for helping with growing the hair longer and quicker. We met the founder and talking with him a bit and met their spokesperson stylist, Uli Reyes. Keep your eye on them!
3 comments:
Thank you Matthew Ray for passing by our Keratherapy booth and getting to know our brand and our products. Please feel free to visit our website www.keratherapy.com for certification classes near you and latest product launches. Take care!
Mathew Ray thank you for speaking with Zenagen at cosmoprof and including us in the blog followup. Out of the 1000+ booths it is really appreciated your interest in what we are doing as a hair care product development and company prospective. Hope your trip was a success and next time we are in LA we will try to schedule a time to see your Salon and catch up!
Matthew-
It was great meeting you at Cosmoprof!! And I'm so glad you are enjoying life on "Cloud Nine!" We have just gotten this fabulous line into the US from the UK, and you are one of the first to find it!!! Wishing you happy hair and lots of fun!!! All the best!!
Gina
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