Our favorite thing was The O from Cloud Nine. It is a special velcro roller that heats up in 4 seconds, and is super amazing. The people from the company are great and we had so much fun with them! They gave Matthew a set to use tomorrow in the hair room at Days of Our Lives!
We noticed the following three main topics at the show:
1. Brazilians. There were tons of Brazilians there. Not just smoothing treatments but all sorts of products. It was great to see and hear the language. I was an exchange student in Sao Paulo so it is always fun to hear Portuguese.
2. Keratin. It is in everything now..... Color, Shampoo, Conditioners and yes of course, Keratin Treatments to de-frizz or make the hair smooth. There were so many companies doing this. The two that stood out for us were Inoar & Keratherapy. Inoar seems to really know what they are doing and Keratherapy tells it like it is. They say what products have formaldehyde and which don't. They have Color Lock and Seal Keratin Treatment Spray, an express blow dry spray treatment that we are excited to try and maybe this will be an option we will use at our salon!
3. Argan/Argon/Argen oil. Saw it all in all kinds of spellings. It is the 'it' product right now and everyone has their version of it. Some improvements on what is out there with smell or clear formulations but it is sort of a must have for all brands now.
An interesting company we saw there was Zenagen. Their philosophy is the fusion of Beauty & Science. They have two very interesting product lines based on neutraceuticals. One is for helping with hair loss and one is for helping with growing the hair longer and quicker. We met the founder and talking with him a bit and met their spokesperson stylist, Uli Reyes. Keep your eye on them!